Branding & Marketing Webinars + Speakers

Branding & Marketing Webinars

Increase your knowledge at PrintPack+Sign's on-floor seminars. Conducted by industry experts and trade professionals, attend to pick up useful tips!

RSVP is not required. Simply register your visit to PP+S and come for your preferred session.

Day 1
28 October 2020 (Wednesday)
1.00PM - 2.00PM Future Marketer: What's Needed to Futureproof Your Company & Career
Ryan Lim
Principal Consultant & Founding Partner, QED Consulting

Topic Synopsis:
Nothing is the same these days. Now that everything has either changed or gone digital, how will future marketers be like? Will there even be a need for marketers in future? Don't panic as emerging macro trends indicate that savvy digital marketers do have a future, but it requires something different. We've identified key trends across three organisational perspective layers that can help marketers navigate this unknown.

Join Ryan Lim, Principal Consultant and Founder of QED Consulting as we explore:
1. Concerns of businesses now and beyond
2. Expectations and new consumption behaviours
3. Skills in demand for future marketers
3.00PM - 4.00PM Design Thinking: More Than a Designer's Tool
Yulia Saksen
Director, Creativeans

Topic Synopsis:
The dictionary defines, but it is you who create. How do we challenge current conventions, and see new possibilities and visions? How do we implement Design Thinking to solve problems in everyday life?

With only 3 simple steps (Understand – Explore – Test), Design Thinking is an iterative and human-centric approach to solving problems. Beyond brand building, Design Thinking pushes us to question norms and discover how we can improve and solve problems in our own lives.

Join us as our expert speaker Yulia Saksen, co-founder and creative director of Creativeans, introduces the proven 3-steps Design Thinking methodology so you can also adopt Design Thinking to elevate your everyday life.
Day 2
29 October 2020 (Thursday)
11.00AM - 12.00PM The Top 10 Characteristics of a User-Friendly Website
Jeanette Lau
Director & Shopify Expert, JumpstartCommerce

Topic Synopsis:
1) What is website personalisation and why is it important
2) Top 3 examples of personalised online shopping experience
3) Do you need to deliver a personalisation experience?
4) Choosing a personalisation solution
5) Caveats about personalisation
1.00PM - 2.00PM The Rise of Social Commerce and What It Means For Your Brand & Business
Jan Wong
Founder & Online Strategist, OpenMinds

Topic Synopsis:
The pandemic has triggered a change of consumer behaviors even in eCommerce, where there is a prominent shift towards social; not just among the Gen Z, but even with the boomers! This session uncovers the key changes for businesses to take notice and action on, and to have a closer look on the rise of social commerce that is redefining the digital landscape today.
3.00PM - 4.00PM Digital Transformation To Be More Resilient Enterprises
Toh Ming Hon
Director, Manufacturing Productivity Technology Centre (MPTC), A*STAR SIMTech

Topic Synopsis:
Key personnel of enterprises need to leverage digital technologies to accelerate business model changes and achieve meaningful digital transformation.

Using the Digital Transformation & Innovation Methodology, enterprises will learn to analyse and redesign strategies, business model, value streams and system architecture. To ensure greater alignment, unlock new business opportunities and achieve sustainable competitive advantage.
Day 3
30 October 2020 (Friday)
11.00AM - 12.00PM 7 Powerful Keys to Drive Business Success In Difficult Times
Ricky Ong
Founder, RO Connection

Topic Synopsis:
In this power-packed session, Ricky introduces a solution-focused strategy that has been delivered to many multinational companies, government agencies, and non-profit organisations. This program has progressively changed culture and increased optimism and ownership of individuals in these organisations. Moving from problem talk to solution talk, this has overcome negativity in the workplace by using what works and evidence-based solution-focused techniques. You will walk away with nuggets of tips to build resilience, how to adopt mindsets, understand how to create change, and increase trust in your organisation.

This session is targeted at directors, managers, HR professionals (OD), and any individuals whose key responsibility is to lead a team in their organisation.
1.00PM - 2.00PM How To Get Your Brand Noticed Through Gifting During This Pandemic
Daniel Tan
Director, YTS Marketing Services

Topic Synopsis:
In this current market , everyone has been about saving and avoiding spending marketing dollars.

Daniel will be talking about how to get your clients to notice your company and make your brand stand out during this pandemic through gifting.

In a bonus section, Daniel shares about what are the trending gift items and interesting gift ideas that are related to the pandemic.
3.00PM - 4.00PM Brand Yourself Right Through Image Colour Analysis for Customer Service Enhancement
Joshua Luke
Group Director of Training and Business Development, Signature Image Academy International

Topic Synopsis:
Branding is of significant importance to the success of a business. Personal branding differentiates a person from its competitors, and makes one leave a deep impression on the customers. Come, discover for yourself just one powerful way, in terms of knowing one’s skin colour tone for the right dressing impression, to enhance your customer service impression for service and sales success. Let award-winning Global Master Trainer and Celebrity Master Personal Branding Consultant Joshua Luke bring you on this enlightening journey!

- What is personal branding? Importance of branding to the success of a business
- Customer service enhancement in first impression
- Find your skin colour undertone for the right dressing in image projection

Speakers

Daniel Tan Daniel Tan
Director, YTS Services Marketing

• Started YTS Services Marketing Pte Ltd in 2012
• Launched iwantCUSTOMGIFT in 2015
• Exco For Singapore Promotional product Giftware association
• Winner of the 2019 Product Innovation Excellence Awards with its "Smart wireless Leather Mousepad"
• Master Advertising Specialist awarded by the America Promotional Product Association International in 2020
• Developed the 1st UVC Sterilise charging cable this year in line with the current market trends
 
Jan Wong Jan Wong
Founder & Online Strategist
OpenMinds

an Wong is an entrepreneur, youth advocate, and founder of OpenMinds; a 8 years bootstrapped, data-driven martech company based in KL, Singapore, and Hong Kong. Starting at the age of 17, he has ventured into eight businesses, a part time lecturer at the Asia Pacific University (APIIT / APU), a certified e-commerce consultant, published an academic journal during his Masters degree, sits on the Academic Advisory Board of KDU, Sunway College and Sunway University, a regional keynote speaker in events and conferences, a mentor for multiple startup communities including Techstars Global and NEXT50 Singapore, a regular contributor on BFM radio, a 2-time TEDx speaker, recognized as one of the top 10 new generation businessmen to watch in 2020, listed on the Forbes 30 Under 30 Asia 2017 list and recently published his first book on Building Your Digital Net Worth.
 
Jeanette Lau Jeanette Lau
Director & Shopify Expert
JumpstartCommerce

Jeanette Lau is Merchant Success Director at Jumpstart Commerce, the go-to digital commerce agency in the region. She works with ambitious brands to launch and grow their global commerce. With over 15 years of experience delivering cloud and mobile solutions to enterprises in multiple roles, Jeanette's forte is to match the right resources with the best services and solutions to achieve results and achieve economies of scale.
 
Joshua Luke Joshua Luke
Group Director of Training and Business Development
Group Chief Executive Consultant - Coach
Signature Image Academy International

Joshua Luke is an award-winning Global Master Trainer.
An international certified profiling consultant in various profiling frameworks (MACDOER Spectrum PersonalityTM, Total Success Multi-QuotientTM, EPIC Wave MotivationTM & Triple-Set Leader), he is also featured as Celebrity Master Personal Branding Consultant on several media platforms.

Coach Luke is also the Director of Training & Business Development of Signature Image Academy International (www.signatureimagecademy.com), a leading training consultancy and academy which focuses on professional training programs and academy certification courses.

A MBA Masters' degree graduate, he is currently pursuing his Doctorate degree in Business Administration.
 
Ricky Ong Ricky Ong
Founder
RO Connection

Regional Master Trainer Ricky Ong has spoken in and trained across 7 countries. He has vast experience in working with international multinational corporations, and understands the delicacy of handling different people from various cultures & helping them to advance their team. Ricky's performance strategy is to shift people from problem-focused to solution-focused approach, using problem-solving essential tools, techniques and implantation processes aiming to bring individuals and organisations to the next level.

As a Design Thinking Consultant, he also utilises this set of skills in the training contents. Now a fully Certified MACDOER SpectrumTM Personality Profiling Consultant, Ricky uses behavioural strategies to enhance his training program to the max.
 
Ryan Lim Ryan Lim
Principal Consultant & Founding Partner
QED Consulting

Ryan Lim is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for over 19 years, and is a pioneer in social media marketing. Ryan now advises senior management teams of some of the world's leading businesses and brands on extracting business value and mitigating risks in their investments in digital, marketing and communications. He founded Blugrapes in 2012, and led the agency to become a top social media agency in Singapore.

Ryan is currently the Chairman of the Social Media sub-committee at the Advertising Standards Authority of Singapore, and also serves on the Industry Advisory Committee of Singapore Institute of Technology. In January 2015, Ryan was appointed as a Member of the Board of Directors to Singapore's Media Development Authority. Later in June 2015, he served as a Member of the Advisory Board to Singapore Media Festival. Up to October 2018, he was a Member of the Board of Directors of the Infocomm Media Development Authority providing guidance and advice on digital and social media policies and initiatives with national impact. In August 2018, Ryan was conferred the SkillsFuture Fellowship, Singapore's highest skills award presented by the President of the Republic of Singapore.
 
Toh Ming Hon Toh Ming Hon
Director, Manufacturing Productivity Technology Centre (MPTC)
A*STAR SIMTech

Toh Ming Hon is a Senior Consultant who focuses on Enterprise Digital Transformation. He has helped numerous companies innovate their business models and achieve higher business value with a significant increase in productivity using digital technologies. He holds a BEng (Hons.) in Electronic Engineering and a MBA.
 
Yulia Saksen Yulia Saksen
Director, Creativeans

Yulia Saksen is the co-founder and director of Creativeans, an award-winning brand and design management consultancy.

As a business and branding consultant coming from an industrial design background with experiences working with SMEs and MNCs in both Asia and Europe regions, Yulia specialises in customer-centric brand methodologies and design thinking. She loves people and is happy to be part of their brand-building journey through methodologies such as BrandBuilder® and EDIT Design Thinking.

A frequent speaker in these topics, alongside Kimming Yap and Judy Tham by co-authoring the international brand book Are You Brand Dead?. She is also the founder of C-Academy; an educational and research institution that coaches C-suites and PMETs on branding, creativity, and design.

She also serves as Council Member at the Institute of Management Consultants (Singapore) and is an Enterprise Singapore certified management consultant.
As a consultant, designer, and educator, she is passionate about transforming client's businesses into brands that matter.