04 May 2016
Innovative Materials in Packaging Design
In today’s technologically advanced era, information is available at our fingertips and choice is in abundance. Companies used to compete with one another by packaging their products uniquely through the use of colours or design. Those no longer works in this era as details and reviews of products are easily available online. Since the value of the products are already made known, companies have resorted to promoting their product through means such as:
- Recent Affairs
- Upgrading products to outperform others
- Convenience and Portability
Let us explore how companies make use of each pointer to value add their product.
Climate change has been the talk of the town in recent years. Riding the wave, companies have begun developing biodegradable products or to at least make one part of their product biodegradable. This involves using materials such as 100% biodegradable plastic, palm fibre packaging and many more. In this way companies can form a link between the consumers and their products immediately increasing attention span and interest towards the product.
With the constant advancement in technology, experiments have been conducted in hope of producing cheaper yet objectively better materials to suit their company’s needs. Examples are: “nano-composite coating for a cheaper yet better moisture barrier and Polyglycolic acid which gives flexible plastics the gas barrier properties usually found in rigid plastics.” Today’s technology grants materials new abilities and functions. Companies that possess such technological capabilities will thus be able to further upgrade their products to surpass its competitors and pull ahead of the competition.
Lastly, companies utilise design to gain an edge over their competitors. With the same materials, designs that reduce the amount of material used and designs that cater to the interest of the public can help the company to gain the advantage. Reducing the amount of material used per produce means reducing cost of production. Products can then be priced more competitively. On the other hand, packaging one’s product according to the current trend is also beneficial for the company. For example, the introduction of wine in a canned form allows people to satisfy their craving without wasting a whole bottle of wine. Designs aimed at portability and convenience is the new direction for companies.
Materials and design play a big part in the valuation of the product in the public’s perspective. With today’s advancement in technology, it is not uncommon for companies to focus on developing the raw materials of the products unlike the recent past where design was key. Nano technology incorporation and the creation of new materials are to be expected and soon a new trend will rise. Perhaps in the future design will become the in-thing again.
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