30 Mar 2016

Driving the Print Industry

The demand for print and certain printed products have been changing constantly. A whitepaper sponsored by Canon USA shares some basic steps for the print industry to take to grow their business:

• Ask your current customers about their printing needs beyond what you provide for them. If there is a common denominator (posters? labels? signage?), think about expanding in that area.


• Ask your current customers about the non-print-based marketing needs they have. Again, if there is a common denominator (email marketing? marketing automation? social media? mobile?), think about expanding in that area.


• Use new printing—and non-printing—technologies for your own business.


• Think about creative ways of marketing your own business.


• Attend vendor-sponsored customer events; they can offer valuable ideas—and networking opportunities—for growth areas and markets.


• Never stop seeking information, following trends, and asking questions

Lastly, go to big trade expos that may be relevant to a business or product niche you may want to expand into.

PrintPack+Sign (PP+S) 2016, is Singapore’s Printing, Packaging and Signage Exhibition, held from 29 June till 1 July at Marina Bay Sands, Hall B. Find the latest industry solutions all in one place. PrintPack+Sign (PP+S) brings together the best in the printing & packaging industries, a must for anyone involved in the sector!