16 Feb 2016
Does Digital Signage Boost Marketing?
Yes, if you:
- Showcase attractive, unique, and fresh content
Change out your content. Fresh, relevant, real-time content exposes your audience to different, targeted messaging every time they visit your environment.
- Use it as a medium for engagement and interaction
Give your audience the opportunity to interact with your content, e.g. touch screens, the use of smart phones to scan QR codes, text messaging, specialised hash tags for social media, etc. You can even let users take your marketing message home with them by enabling information downloads to their smart devices!
Signage is multifaceted – It can be used for wayfinding, placemaking, exhibitions, public installations or outdoor advertising.
According to Global Industry Analysts, the global digital signage system market is projected to reach USD13.8 billion by 2017.
Demand is increasing from sectors such as retail, education, government, corporate, sports, and transport. Asia-Pacific is the fastest-growing market, with the boom in these countries – Singapore, Malaysia, Thailand, Hong Kong and India – leading the way.
Whether for information, direction, identification or safety and regulatory purposes, signage plays an important role as part of an overall marketing or public relations strategy.
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