PP+S Blog
16 Feb 2016

Does Digital Signage Boost Marketing?

Yes, if you:

Signage is multifaceted – It can be used for wayfinding, placemaking, exhibitions, public installations or outdoor advertising.

According to Global Industry Analysts, the global digital signage system market is projected to reach USD13.8 billion by 2017.

Demand is increasing from sectors such as retail, education, government, corporate, sports, and transport. Asia-Pacific is the fastest-growing market, with the boom in these countries – Singapore, Malaysia, Thailand, Hong Kong and India – leading the way.

Whether for information, direction, identification or safety and regulatory purposes, signage plays an important role as part of an overall marketing or public relations strategy.

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