08 Jun 2017

Best Uses for Floor Graphics

There are many different uses of floor graphics. One of the most used ways would arguably be wayfinding.

Some industries that make use of wayfinding/ directional floor graphics:

• Grocery stores
• Restaurants
• Entertainment facilities/venues (i.e. zoos, museums, amusement parks, etc.)
• Hospitals and other health care facilities
• Give the store its unique identity
• Civic institutions
• Shopping malls
• Motels, resorts and hotels
• Airports

Floor signage in Nine Hours, a capsule hotel in Japan Source: Orgatec News-Blog		Directional floor graphic for IFFS Source: IFFS

Other uses of floor graphics would be:

• Increasing social media interactions
• Organising stockroom
• Driving foot traffic (wayfinding / directional)
• Increasing brand awareness
• Decorations at special occasions
• Promoting online business
• Raising awareness of sales
• Giving a 3D perspective

Frontline Flea and Tick Spray floor advertisement Source: Orgatec News-Blog		Pantene Pro-V advertisement Source: The Sign Pad

Why make use of floor graphics?

• They are creative, novel, and fun. Floor graphics are uncommon, which contributes to their novelty and effectiveness.
• The floor space that is being used has already been paid for. You need not spend additional money to get an advertising space.
• There are a lot of people looking down, which puts the floor graphics directly in their line of sight.
• Floor graphics are flexible, inexpensive, and simple to implement. They are cheap enough to use for a short period and at the same time heavy duty enough to also be used for a longer period of time.