27 Apr 2017
Signage and its role in Wayfinding & Retail
There is signage everywhere we look. Indoors, outdoors, on public transport, and sometimes even in our own homes. Let’s delve a little deeper into the purpose of retail & wayfinding signage.
The role of such signage is to:
- Help customers locate different stores easily
- Give all necessary information regarding the store
- Attract customer into the store
- Act as a medium of communication between the retailer and the customer
- Give the store its unique identity
- Further the stores’ brand image
- Influence the customer’s buying decision
- Drives purchases
- Be memorable and enticing
- Introduce products
- Promote sales
- Educate customers on goods and services offered in the store
- Build brand by repeating key messages
- Organise marketing message
- Cement brand image
Types of Signage:
- Indoor digital signage
- Able to display any media format
- Advertisements can be constantly updated
- Digital posters
- Make use of HD displays and in-built media player
- Needs to be updated manually
- Digital menu boards
- Can be used alone or networked
- Make use of an LCD monitor
- Outdoor digital signage
- Connected to a network
- Has LCD enclosure for protection from theft and vandalism
- LED displays
- Can be used outdoors
- Vehicle graphics
- Mobile
- Point of purchase (POP) displays
- Can be simple or elaborate
- Outdoor vinyl lettering and graphics
- Can be applied to both smooth and hard surfaces
- A-frame signs
- Content can be changed easily
- Portable
- Banners, and posters
- Can be used indoors and outdoors
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