Branding & Marketing Design Suite Programme

Increase your knowledge at PrintPack+Sign’s (PP+S) Branding & Marketing Design Suite. Conducted by industry experts and trade professionals, attend to pick up useful tips! Simply register your visit to PP+S and come for your preferred session. RSVP not required unless otherwise stated.

Day 1: 18 July, Wednesday | Day 2: 19 July, Thursday | Day 3: 20 July, Friday


DAY 1: 18 JULY 2018 (WEDNESDAY)

TIME
TOPIC

12.45PM – 1.25PM

Data Analytics Made Possible for SMEs
Shi Ru Xin, Director
Xintesys Consultancy Pte Ltd

SME owners are often very involved in day-to-day operations and lack the time to analyse their businesses. However accurately capturing and analysing the data generated within the business is crucial for forward planning, course corrections and business growth.

Xintesys Tailored Business Solutions provides an affordable and efficient tool to accomplish this by automating business processes, collecting and building a databank and allowing business owners to and make meaningful sense of their business through user-friendly pivot table reports and more.

1.30PM – 2.10PM

Performance Marketing: See A Real Increase in Sales from Digital
Ted Chong, Digital Strategist
Ice Cube Marketing 

57% of the purchase decision is already complete before the customer even calls the supplier- according to studies by CEB. Savvy customers today are increasingly seeking information online about your business. Find out how to bring the sales conversation online and pre-sell your prospects to dramatically increase your chance of closing the deal. Check out case studies of local SMEs that have successfully leveraged Google and Facebook to increase their sales instead of just boosting brand awarenesss. Learn about common mistakes people made that caused them to lose money on both platforms.

2.15PM – 2.55PM

Creating the Right Promotional Gift for Your Client 
Daniel Tan, Founder & Creator
iSMART & iwantCUSTOMGIFT

With such a wide array of products and suppliers to choose from, most people often find themselves in a tight spot when choosing the right gift from the right company.
In this session, Daniel will share methods for applying market trends as well as the ‘know-how’ of customising the perfect gifting solution for your company.
Also, learn how to customise a seemingly normal product into an innovative and practical gift for your clients.

3.00PM – 3.40PM

Double your ROI with Facebook Video Advertising
Lynn Goh, Lead Strategist
Impossible Marketing 

Find out the latest trends in using Facebook advertising that will be useful in 2018 to capture the attention of customers and achieve greater ROI for your business. If you are not utilising video ads on Facebook, you are missing out on a huge opportunity. Facebook provides valuable opportunities to reach out to your ideal users you’re looking for in an environment where they are highly likely to click on your video ads – the impact can be huge. With Facebook advertising, you are also able to use Instagram as a placement, which is one of the fastest growing social media platforms.

3.45PM – 4.25PM

Understanding the Fundamentals of Design UI and UX
Clarence Chiuh, Managing Director
Influenz Singapore

Business interactions have taken off to the digital sphere and become a keystone in business success. Attaining effective engagement online through well-developed UI and UX is crucial for businesses to stand out amongst the saturated digital ecosystem. To achieve their marketing-aided sales figures, brands have to develop an in-depth understanding of their consumers’ digital behaviour and design meaningful journeys with intuitive interfaces. Learn about the importance of a well-developed UI and UX and how it will serve as a conveyor that will untimely help you achieve your business goals.

4.30PM – 5.10PM

Automating Product Photography – Best Practices & Equipment for Faster Product Photography
Vincent Chow
Founder & Director, Pruto Imaging LLP & SnappyFly.com
Principal Brand Design Consultant & Founder, StudioWorkz Productions Pte Ltd

Professional-looking product photos are essential for e-commerce or simply featuring your products in catalogues. Getting them done requires a great deal of time to capture and edit the images. Many SMEs face the issue of limited manpower and resources to get this tedious process done. In this session, we will explore some best practices in product photography to ensure your products are professionally captured and white background photography for e-commerce. More importantly, we will introduce and do a live demonstration on using the latest high-tech automation equipment in product photography, to significantly reduce time in this process. See how the equipment and software allows a product to be photographed, and with background removed – in less than 1 minute. Understand how you can achieve ready-to-use professional product photos for 100 products with a single operator in just 1 day.

5.15PM – 5.55PM

Building Business and Beyond
Cynthia Goh, Assistant Art Director
Quirk Pte Ltd

A look in depth on what is it about branding that ticks and how to use it to build a strong business that people will love. We will talk on how companies can actually build and sustain a brand value, turning a product, service, or corporate into one that customers love, trust, and respect. Which in the long run will benefit companies to grow efficiently with more opportunities.


DAY 2: 19 JULY 2018 (THURSDAY) 

TIME
TOPIC

1.30PM – 2.10PM

Relationship Mastery – A Piece of Cake: Managing Conflicts Effectively and Build Lasting Relationships using Enneagram
Cindy Leong, Enneagram Coach and Trainer
Relationship Studio 

Every relationship requires two hands to clap. Understanding yourself and others is the key to relationship building. Join Cindy Leong, a Psychology-trained Enneagram Coach from Relationship Studio, as she shares insights on building great relationships with your colleagues and loved ones.

Expect to hear some juicy stories from Cindy and receive useful tips on effective relationship building!

2.15PM – 2.55PM 

WSG Programmes: Hiring, Training and Retention of PMETs in a Manpower-Lean Economy
Shaun Hou, Director
Singapore National Employers Federation (SNEF) 

SNEF will introduce about the various WSG programmes under the Adapt and Grow Initiative on recruitment, training and retention of PMETs. They are:

1. P-Max Place-and-Train Programme

– Aims to facilitate the entry of PMETs into suitable SME jobs
– Receive $5,000 upon successful completion of the programme

2. Enhanced Career Support Programme (CSP)

– Encourages employers to tap on wealth of experience that mature PMETs can bring to the workplace
– PMETs made redundant or unemployed for six months or more, in mid-level jobs that pay $4,000 ($3,600 for SMEs) will be given wage support for up to 18 months

3.00PM – 3.40PM

How to Build a Brand in the Digital Age
Yulia Saksen, Director
Creativeans 

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? How does digitalisation affect my brand?

Yulia Saksen, co-author of branding book Are You Brand Dead? will unravel the mystery of branding through light-hearted illustrations and practical examples, and introduce methodologies so you can build a strong brand for yourself.

3.40PM – 4.25PM 

HR Strategies for the Next Generation Workforce
Aaron Toh, Senior Business Advisor
SME Centre@SCCCI

To cope with the current manpower issues and rising operating costs, businesses, big or small, need to review their people management strategies and workplace redesign to allow greater flexibility, better communications and collaboration among the co-workers in the digital world. The speaker will be sharing on HR practices for the next generation workforce, employer branding and engagement as well as HR capability model and grants.

4.30PM – 5.10PM

Leverage the Future of Work to Power Marketing
Jason Teo, General Manager
ZomWork

As the pace of innovation quickens worldwide, businesses today are struggling to grow and execute marketing strategies with more flexibility and speed. In this talk, Jason explores:

  • Why adopting the “Gig Mindset” is the fuel to marketing growth 
  • How gig economy revolutionises the world of marketing


DAY 3: 20 JULY 2018 (FRIDAY) 

CREATIVE CRAFTS CORNER: MEET THE MAKERS